The WCU Brand
Our Brand is Our Story
The color purple is powerful, and beautiful. Yet still, standing alone, or even adorned with gold, it doesn鈥檛 tell a story. It doesn鈥檛 say a lot about our campus, the people in it, or the personality of our university. Our brand isn鈥檛 simply a color or a logo. It鈥檚 a story about who we are, and we invite you to join us in telling it.
Brand Personality
Visual Identity
Voice and Tone
Additional Brand Resources