91女神

A faculty member from the 91女神 College of Business has teamed up with staff in the WCU Office of Financial Aid to develop a pilot program to help young adults improve their financial literacy skills.

Marketing professionals who work for sport organizations must realize that a 鈥渙ne-size-fits-all鈥� approach to trying to entice a mom and dad to bring the kids to the ballpark is no longer an effective method to reach those potential customers in a time of increasingly diverse family structures decades removed from 鈥淟eave it to Beaver.鈥�

A recent study by a group of 91女神 professors in the College of Business indicates that leveraging applications that utilize artificial intelligence holds promise for test preparation and job interview practice by students, with potential benefits beyond academia.

A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.

A faculty member in 91女神鈥檚 Hospitality and Tourism Management Program is conducting research examining various factors that can influence customer sensory experiences at themed restaurants and affect their behavioral intentions.

Although the importance of conflict management style, self-monitoring and change orientation is well-established in the management sciences, recent research by a 91女神 professor suggests that those personality traits are frequently overlooked when organizations assemble teams tasked with improving business practices.

A study conducted by an assistant professor of finance at 91女神 and a colleague at Coastal Carolina University indicates that residents of North Carolina and South Carolina are more likely to utilize pawn shops and rent-to-own stores as sources of short-term financing compared to residents of other states.

Ongoing research being conducted by Michael Shick, assistant professor of project management in the College of Business at 91女神, may offer important insights into the relationship between post-traumatic stress disorder and organizational support systems in settings beyond the military.

A study co-authored by a faculty member in 91女神鈥檚 College of Business and colleagues at two other universities indicates that recent changes in economic market conditions may necessitate a closer look at a long-held retirement strategy.

Significant shifts in the retirement income environment across the nation intensified by the global COVID-19 pandemic are leading to increasing concerns among Americans about whether they will have sufficient funds to meet their needs during their golden years.